We are a boutique solar engineering and installation firm. We intentionally take no more than 25 projects per year so that every client receives our full attention, and a system they'll love for decades.
Potential Solar is a Calgary-based solar company with a mission to share our belief that sustainability and profitability go hand-in-hand. We grow primarily through informed homeowners who have done their research and know what they want: a system that works exactly as promised, installed by people who care.
Ana and Alejandro (two of our founders), are present on every site visit. We don't hand you off to a sales team. We don't rush your decisions. And we don't pad our performance estimates. Our models land within 5% of real-world production in 98% of all our projects.
We intentionally limit our annual installs to ensure every client receives a genuinely personalised experience: from our first in-person site visit to the day the panels go live and well beyond.
Meticulous installation
Attic-run conduit where possible, double mechanical sealing on every mount, panels set 4" from the roof (half the industry standard!)
Engineering on every install
A licensed engineer approves every design and is on-site for every installation (not just on call!)
Honest performance modelling
Conservative, accurate estimates. We assess each system one year post-install and compare against real production data. We want our clients to only have good surprises!
Premium inverters only
We work exclusively with Enphase and SolarEdge inverters, with production and consumption monitoring (and EV charger too!) on a single app.
Education-first approach
What truly sets us apart is how we prioritize educating our clients, providing transparent deep technical expertise that empowers our clients to make the right decision for their situation and needs.
Five structured touchpoints
In-person site visit → design review → proposal walkthrough → ongoing updates → installation day. You're never left wondering where your project stands.
We operate within a 300 km radius of Calgary, close enough to visit any client in person. This intentional boundary means we can stand behind every system we install.
Asphalt shingles (preferred)
Rubber / TPO roofs
Clay tiles
Wood Shakes
